Microsoft
Designed and shipped an AI sentiment monitoring dashboard that transformed banking social sentiment into actionable analyst insights, reducing incident response time by 40%.
ROLE
Product Designer
TIMELINE
Jan - Jun 2025
TEAM
Non Pronanun
Kush Goel
Cody Tan
William Eng
ORG
Financial Services
Brief
What if a bank could stop a PR crisis before it went viral?
Over 6 months, I designed and developed an end-to-end AI sentiment analysis dashboard to help track and mitigate negative social mentions during both open and closed business hours. This product changed users' entire workflow — from scrambling to catch up the next day, to getting ahead of the story in just one click.
Solution
Sentiment analysis dashboard that takes thousands of real-time social mentions and turns them into a clear mitigation strategy.
Analysts go from spotting a crisis to having a draft public response ready, all in one place. What used to take hours of manual monitoring now happens automatically, so leadership can act before the issue spreads.
Reach out
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