My Role:
Support multiple projects across Netflix Games
pivotal 0-1 conversations and features
wireframing, prototypes, and interaction designs.
Project 1: Onboarding
How do we inform users that games exist?
Users lacked awareness that Netflix Games exist and that they can find them in the Mobile App.
My solution & thinking:
Create a positive perception of Netflix games and inform users where to find them
variety
familiar
If we advertise games in mobile formats, members would realize that they can play them on phones.
I collaborated closely with content design to iteratively design using visual hierarchy, grouping, and results from A/B tests + dog fooding.
In initial A/B tests results, my design was
proven to successfully lift metrics, generating:
$XX million in revenue.
(Due to NDA I am not able disclose specific values)
Dog fooding results
cognitive walk-though
Final Design
learn
Design for learning goals and it's operational variables
test cells
isolating variables
inputs & outputs
Project 2: Community
What could social features look like?
Playing with friends is core to the gaming experience but during Summer 2023, the Netflix mobile games did not have any social features. Users could not add a friend, play with a friend, or interact with other users. I collaborated with another designer to research how existing services design social features.
As a non-gamer, I brought a fresh perspective because I analyzed a broad range of platforms from content apps with social features (Spotify, Duolingo) to gamer heavy ones like (Steam and Playstation). Examples of my design recommendations and insights are below and these slides were used in cross-functional conversations to lay the foundations for social features.
learn
Approach With Sensitivity, Trust, and Safety In Mind
things seemingly small
more complex than they appear
Project 3: Games on TV
What could lots of games on TV look and feel like?
future concepts and visual components
Salience
most important
Social Proof
behaviors/presence
influence
Accomplishment
motivates
needs influence
learn
Talk to Everyone to Navigate Ambiguity
With so many moving parts and unknowns at Netflix, I learned how to pivot quickly with a new lens based on changing alignments and build a supportive network to learn from by reaching out and talking to teams I don't work directly with.
Thank You
I want to take a moment to extend my gratitude to my stunning colleagues and the entire XD team for making my summer as an intern truly cinematic:
Yohko Kelly
Blake Gentry
Jessie Hopkins
Christine Choi
Mathurah Ravigulan
Heather
Alex, Navin, Tracey, Ryan, and the entire ECE team
My Role:
Support multiple projects across Netflix Games
pivotal 0-1 conversations and features
wireframing, prototypes, and interaction designs.
Project 1: Onboarding
How do we inform users that games exist?
Users lacked awareness that Netflix Games exist and that they can find them in the Mobile App.
My solution & thinking:
Create a positive perception of Netflix games and inform users where to find them
variety
familiar
If we advertise games in mobile formats, members would realize that they can play them on phones.
I collaborated closely with content design to iteratively design using visual hierarchy, grouping, and results from A/B tests + dog fooding.
In initial A/B tests results, my design was
proven to successfully lift metrics, generating:
$XX million in revenue.
(Due to NDA I am not able disclose specific values)
Dog fooding results
cognitive walk-though
Final Design
learn
Design for learning goals and it's operational variables
test cells
isolating variables
inputs & outputs